Jeff Knight of General Steel has published another Letter From The President where he asserts that the complaints readily found online made by his customers and re-published by websites such as www.ripoffreport.com , www.steelbuildingcomplaints.com , www.consumeraffairs.com , and more – are fabricated by “desperate competitors.”
Come on, Mr. Knight. Today’s consumers are smarter than that. What’s next? Do you expect us to believe that the ongoing investigation by the California Attorney General’s office doesn’t exist either? How about the multi-million dollar Colorado Attorney General’s judgment in favor of consumers and in opposition of General Steel’s business practices? Did “desperate competitors” dream up that $4.5 million dollar penalty the state made you pay because the Attorney General determined that you were only delivering roughly 50% of the buildings consumers paid you for, too?
We are smarter than that. Consumers are keen to your ways and with so many options in the marketplace today, why risk our hard earned money to a company that continues to sell with false pressure tactics and nonsense “steel allocation” stories.
General Steel is a broker. Plain and simple. A broker with a radio advertising campaign. General Steel claims to be the “first”. General Steel expects consumers to believe that steel buildings were invented in 1995 by Jeffrey Wayne Knight. Really?
No factory. No “steel allocation”. No plant manager. No engineers.
We hear from General Steel employees that they too are growing tired of the lies. Daily sales meetings have been referred to as ‘daily indoctrination.’ They say the passionate morning meetings about every other company in the industry being evil have come to be routine and tired. General Steel’s management team feeds these lies to their employees in an effort to perpetuate these scare tactics on the telephone so that you as a consumer will fear selecting anyone other than General Steel.
If General Steel is the only company that follows through on it’s promises and delivers what it sells, why do they only have stock steel building photos on their websites?
General Steel claims to have won ‘Best In The Industry’ for five years straight. From who? We challenge General Steel to specify who awarded a company found guilty of deceptive practices ‘Best In The Industry’ for five years running. They won’t specify who awarded them Best In The Industry because it’s another lie meant to mislead consumers.
General Steel claims to have delivered a whopping 33,000 steel buildings. That sure is a lot, right? So where are the photos? Where are the thousands of satisfied customers? Why is it impossible for a General Steel salesman to refer a potential customer to a nearby General Steel building when General Steel apparently has over 33,000 delivered buildings across the country? With that many buildings, that’s roughly 600-700 per state!
Surely, it would be pretty easy to locate a General Steel building nearby for practically anyone, anywhere in the country to take a look at, right? Wrong. Staff say they are trained to dismiss the request.
Where ARE all these delivered buildings, Mr. Knight? We’ve seen the photo on your company’s home page of your personal riding arena located in Colorado. It’s impressive. But do you expect potential customers or even your own employees to believe your larger than life claims when you’ve already been found guilty of deceptive practices once?
So we continue to wonder…where are these 33,000 buildings you claim to have delivered? Or will we see your websites modified shortly to say “selected for 33,000 buildings” meaning, “we’ve taken deposits from 33,000 customers, but we haven’t actually DELIVERED 33,000 buildings.”
We’ll wait and see.
Meanwhile, if you’re a consumer considering General Steel…consider the heartbreaking stories all over the internet and the dozens and dozens of lawsuits involving transactions with General Steel.
General Steel complaints, www.ripoffreport.com and www.consumeraffairs.com are a couple places to start. Make sure you educate yourself before making what could be the biggest purchase of your life.